Are You Talking To Me?

It’s really quite elementary that when you’re trying to market anything you should define your audience and write a message designed specifically for them.

So, what’s up with those pharmaceutical ads that don’t even say what the drug is for?  You’ve seen them – images of people smiling and revelling in their vibrant, pain-free existence.  The ad always exorts you to ‘ask your doctor about XYZ’, but no mention of what it’s supposed to cure!

I wonder whether we’re supposed to be so impressed that it only rarely causes stroke and/or death (etc etc) that we all want to rush out and get us some of that.  Do their ideal prospects rush to the doctor in the hope that they might possibly have the ailment that will entitle them to partake of this wonder drug?

Do these ads really work for the pharmaceutical companies?  Or do they just believe that awareness = success, regardless of whether that actually translates to any kind of purchase?

Either way, don’t do it.  Make sure your marketing messages are written for a clearly defined audience, and that your audience knows what you’re going to achieve for them. Because most of us only respond if we know you’re talking to us.


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I have had the pleasure of working with Wendy when she wrote the copy for my website and I would recommend her highly. We met for coffee and just chatted, all the while she was taking notes during our casual conversation and the end result was amazing. She had turned my conversation into a most detailed story that had my personality attached and her attention to detail and professionalism as second to none. Wendy has a way of putting into words your very thoughts thus "Words By Wendy".

Beth Freeden
NexLevel Challenge Ltd
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