About me? What do you want to know?
So, I'm a Freelance Direct Response Copywriter. Let's take a look at that…
The
direct response component
means that I know how to write copy that people actually read
and react to. That comes partly from loving to tell a story, partly
from a nosy compulsion to understand everyone else's business,
and partly from just knowing a lot of tricks of the trade.
Back in the days (going back as far as 1984, but please keep that to yourself!), I held account management and copywriting positions in direct marketing agencies in both England and Canada - including Ogilvy & Mather in both countries.
It was that training that taught me how to really combine creativity with sound strategy, and how to write any piece within the context of a broader, strategic plan.
The freelance component means that I can provide the kind of service my clients love, while still being available for my three children, my husband and my extremely rambunctious dog.
Yes, it does kind of mean being all things to all people, but that can sometimes even be a good thing. I can be available for my clients even when I have a child home from school, and I come up with some of my best headlines at the dog park.
I've been freelancing since 2003, now, and have worked with clients of all types and sizes. My business has been built almost exclusively through referrals and word of mouth, so I guess I must be doing something right.
Making a Difference for the Non-Profit Sector
Although I volunteer, raise funds and donate to a variety of organizations, on a regular basis, I had always thought of my copywriting business as separate from my desire to make the world a better place.
And then, a while back, I had an epiphany (probably at the dog park). It occurred to me to use my powers for good, and become The Fundraising Copywriter. I had already worked for some non-profit clients over the years, and I knew that my direct response expertise really can help create change.
So, I did the First Course in Fundraising, researched the business of copywriting from a non-profit perspective, joined the AFP and started off on the path where you find me today.
I am proud to be part of the great work that our non-profit organizations are engaged in.
Click
here to see some comments from some of my past clients.