Branding – Who Needs It? When you think about branding, maybe you think about corporate giants like Nike and Coca-Cola.  Branding, after all, is about spending millions of dollars on mass media advertising, isn’t it? Actually no! No matter how small your company, you have a brand – and that brand is reflected in your […]

Building a database of interested prospects, clients and past clients should be one of the most important aspects of your marketing activities. In other articles I have discussed how you can go about building that database, but perhaps we should also look at what you should do with all those valuable contacts once you have […]

When you spend valuable dollars on marketing materials and activities, you are probably hoping for some kind of response. But, are you really conveying that urge to respond to your prospects? Strange as it may seem, many campaigns fail simply because the prospect is not told how to respond! So, the first step in getting […]

To the small business owner, marketing can seem like a huge expense, with unpredictable results. However, if you contact the right people with the right information your marketing activities will not fail. It can be that simple! 1) Targeting: no message will work if it is sent to the wrong person! Before planning any communication, […]

Now that you know how important it is to build relationships in your business, let’s look at how to build them. Essentially you should be making the most of any opportunity to contact your clients, past clients or prospects with information and ideas… Never send an invoice without including some small message or personal greeting. […]