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Under My Skin

This month I want to help you take a good, deep look at your prospective clients, so that you can start to really understand what motivates them to purchase.  I want you to go beyond your own product or service, and really develop an empathy with your prospect. Obviously the starting point is to understand […]

How to Stand Out From the Crowd

Uniquely You Last month we talked about branding and how important it is for even the smallest enterprise to have a recognizable ‘face’ The logical next step is to find something that will set your company apart from the competition: which will give your prospective clients a good reason to choose you. If you have […]

How To Improve Your Response With an Offer

If you have been reading my newsletter for a while, then hopefully you know what your prospect is thinking when they read your messages.. …are they thinking, “Wow, I would like to find out as much as possible about this company”?  No! They are, of course, thinking “What’s in it for me?”. So, let’s say you […]

The Long Copy Debate

Ask almost any business owner whether their marketing materials should feature long or short copy, and their answer will almost certainly be: “My clients just don’t have time to read long copy”. Which is strange, really, because research and testing has proven time and time again that long copy outsells short copy almost unfailingly. Yes, […]

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Testimonials

“If you need any copy written … Wendy is the go to girl! Wendy is very personable and is consistent in the delivery of her work. She does a fabulous job in making you sound professional and delivers you your copy back in a timely manner. I would highly recommend her services.”

Yvonne Basten
Beacon Literacy
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