articles

Are You Scaring Away Your Web Visitors?

Differentiating your company on the internet is a huge challenge.  All your competitors are right there fighting for real estate and attention, and if you aren’t distinctive your prospects may wander off in search of something more shiny. Nonetheless, making your site hard to navigate is even worse than being ordinary.  So, don’t use cryptic […]

Great Promotional Idea

The other day I received a package in the mail from E-Zine Articles.  How curious – I wasn’t expecting anything. When I opened it up I found an ‘E-Zine Articles Expert Author’ mousepad, a nice pen, a pad with ‘My Next 10 Article Ideas’ written at the top of every page, and lastly (but not […]

Customer Service as a Social Media Marketing Tool

Do you remember the days when they used to say “please a customer and they’ll tell two people; annoy a customer and they’ll tell 20”? Nowadays, it’s more like 20,000 or more. That brings a whole new perspective to the importance of customer service! It would be great if we could say that every business […]

The Internet Marketing Audience

Not sure if anyone is reading your blog/newsletter/assorted ramblings? It can be really hard to motivate yourself to write to a largely unresponsive audience – and I suspect that’s one of the major reasons people fall behind. But the thing about that is that your words of wisdom might not be falling on deaf ears […]

Masterminding and Brainstorming for Business Success

If you know me, you’ll know I’m a big fan of networking. Making contacts, learning about business and, yes, seeing real people … priceless. Also, one of the best things to come out of my networking has been the chance to participate in mastermind and brainstorming groups. And that is the subject of this week’s […]

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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