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To draw traffic to your website your copy must be optimized for the search engines. But are keywords and phrases enough? Learn why SEO is not always enough…

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It’s Your Website – Know What You Want When you’re planning a new website you probably have a vision.  It may not be a well defined vision, but to some degree you probably have a feeling for: What you want it to achieve – what response you want How you want people to find it […]

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According to Zig Ziglar, every sale has five basic obstacles. Learn how to overcome these obstacles in your marketing copy.

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Promote Your Expertise With Well-Written Articles What do you know?  You run a business, so you clearly know something!  In fact you’d probably be surprised at how much you have to teach people about your particular area of expertise. So, don’t just sit there keeping it all to yourself.  Share some pearls of wisdom with […]

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What’s one of the most common reasons I hear for not blogging?  No time! We’re all busy, and it can be tough to set aside an hour or two every week to research blog topics, write, edit and send out that blog. But it doesn’t have to be that hard.  If you’re going to sit […]

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“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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