Direct Marketing

Too Many Pages in Your Website?

How Many is Too Many? We live in a world where we’re supposed to keep everything concise – tweets, status updates and emails that will be ignored if they’re anything but brief. So, should you keep your website simple and brief? A Responsive Website is One That Sells You wouldn’t go into a face to […]

Stop Being So Smart

The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of […]

When Web Marketing Doesn’t Work For You

Even today I get people saying to me that they have a website but they don’t do much with it because it doesn’t work for them. Yes, we’re back to the ‘build it and they will come’ mentality. Why Some Websites Work … and Some Don’t Anyone who successfully attracts business via their website will […]

Social Marketing on Your Website

Like a voice crying in the wilderness, direct marketers have been saying for over 50 years that successful marketing is about building relationships – in other words, that people only buy from people they know, like and trust. Finally, social media has brought that concept into the mainstream.  Words like ‘relationships’ and ‘conversations’ have become […]

Why branding is an essential feature of any business

Branding – Who Needs It? When you think about branding, maybe you think about corporate giants like Nike and Coca-Cola.  Branding, after all, is about spending millions of dollars on mass media advertising, isn’t it? Actually no! No matter how small your company, you have a brand – and that brand is reflected in your […]

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Testimonials

“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


Vikki MacKinnon
Got Your Number
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