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Building Relationships

Now that you know how important it is to build relationships in your business, let’s look at how to build them. Essentially you should be making the most of any opportunity to contact your clients, past clients or prospects with information and ideas… Never send an invoice without including some small message or personal greeting. […]

How To Improve Your Response With an Offer

If you have been reading my newsletter for a while, then hopefully you know what your prospect is thinking when they read your messages.. …are they thinking, “Wow, I would like to find out as much as possible about this company”?  No! They are, of course, thinking “What’s in it for me?”. So, let’s say you […]

The Long Copy Debate

Ask almost any business owner whether their marketing materials should feature long or short copy, and their answer will almost certainly be: “My clients just don’t have time to read long copy”. Which is strange, really, because research and testing has proven time and time again that long copy outsells short copy almost unfailingly. Yes, […]

What Direct Marketing Means to You

Are you tired of wasting money on marketing that doesn’t get results? Direct marketing, or direct response marketing, is a technique that will help you make every marketing dollar work harder. Because direct marketing doesn’t just focus on creating catchy taglines and cool graphics (although those are important too!). In direct marketing we look for: […]

Are You Scaring Away Your Web Visitors?

Differentiating your company on the internet is a huge challenge.  All your competitors are right there fighting for real estate and attention, and if you aren’t distinctive your prospects may wander off in search of something more shiny. Nonetheless, making your site hard to navigate is even worse than being ordinary.  So, don’t use cryptic […]

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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