There’s a lot of talk about how social media is changing the face of marketing.  Changing … yes.  But, can you replace your website with a facebook page? Social media is a place for conversations and interaction; with a far larger audience than you would have access to through any other medium. In fact, social […]

Branding – Who Needs It? When you think about branding, maybe you think about corporate giants like Nike and Coca-Cola.  Branding, after all, is about spending millions of dollars on mass media advertising, isn’t it? Actually no! No matter how small your company, you have a brand – and that brand is reflected in your […]

You’re planning a new website… you’ve explored your options and found a web company with the creativity, marketing know-how and technical expertise to design and build you a powerful, effective marketing tool.  Now you wonder whether you could just write your own copy. After all, you write well and nobody knows your business better than you; how hard can it be?

E-mail is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, e-mail marketing has become a vital part of the marketing mix, but it is a medium fraught with legal* and ethical hazards. Here are some tips that […]

Building a database of interested prospects, clients and past clients should be one of the most important aspects of your marketing activities. In other articles I have discussed how you can go about building that database, but perhaps we should also look at what you should do with all those valuable contacts once you have […]