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Did you know that keywords are just as vital for your social media content as they are in your website? Yes, when you’re blogging, tweeting or adding Facebook updates, some strategic use of your keywords will help your audience find you and help improve your search engine rankings. So, for instance, as a direct response […]

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Think you’re ready to write your marketing copy? A well planned copy platform will help you write a message that resonates with your prospects and convinces them to respond.

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Thinking of writing your own website copy? After all, you write well and nobody knows your business better than you. How hard can it be? In fact, it may be harder than you think to write compelling, persuasive, responsive web copy. Find out what’s invo…

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Is anyone reading your marketing materials? Is your website generating fascinated enthusiasm or glazed eyes and a blank expression? Given that you have about 3 seconds to capture the interest of your website visitor, your message had better be powerful…

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Who’s the star of your marketing copy? If it’s all about you, you’re missing an opportunity to engage with your prospect. Learn how to turn that around and make your prospect the star of your copy – it’s the key to connecting and persuading.

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“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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