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If your marketing materials aren’t selling, it might be because you’re not giving enough information to convert. Find out why long copy consistently out-pulls short copy – yes, even today! Learn some of the techniques that will make your long copy read…

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Email is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, email marketing has become a vital part of the marketing mix, but it is a me…

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To the small business owner, marketing can seem like a huge expense, with unpredictable results. However, if you contact the right people with the right information your marketing activities will not fail. It can be that simple!

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Many companies, though, are ignoring the most valuable resource they have available – their past or present customers. Consider the fact that it can cost as much as five times more to reach prospective customers than to contact existing ones. Clearly…

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