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If your blog has something to teach, people will keep reading One of the biggest challenges with blogging is finding things to write about.  If you’re not teaching or informing, your readers will quickly move on. So how do your keep your readers engaged with content that’s interesting and informative?    Here are some ideas to […]

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The Art of Reader-Friendly Posting Are you wondering how long your blog should be?  Will anyone read a full length article, or should you opt for something shorter?  How do you decide on a post length that is easy to read while still providing value? Well, the perfect length for your blog post is ‘as […]

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Okay that’s a trick question – it’s a little like asking “what is the best colour?” But, even though opinions differ, there is a lot to be said for moderation and I recommend weekly posts as a very satisfactory middle ground: Any more than weekly can seem intrusive.  We’re all busy and as interesting as […]

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If above the fold was important in direct mail, it’s even more crucial online because your prospect isn’t holding your message in their hands – and leaving it behind without trace is a matter of a simple click of the mouse. Don’t let anyone tell you that if your website looks great people will scroll down to get to the meat of your sales message

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How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

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“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

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