Blog

Browsing all articles in Blog

A Good Home Page is Your Website’s Foyer When someone lands on your website via a search engine they have come with a very specific question/problem/vision in mind.  They’re on a mission and they’re looking to you for a solution. If you were sitting across a coffee table from that web visitor you’d probably start […]

Read More »

Sometimes the terms ‘Home Page’ and ‘Landing Page’ are used synonymously – after all, your visitors will typically land on your home page, right?

That’s true, but the two types of pages have very different jobs, and understanding that will help ensure that your entire website is more effective and more responsive.

Read More »

I’ve talked before about how important it is to take into account the buying styles of your best prospects when planning your web copy, and your navigation. It’s the best way to make sure that your potential customers are finding the information that they’re truly looking for. Well, the other day I came across a […]

Read More »

Technology – love it or hate it! I have never loved technology and, as my clients will attest, I am a lot better about telling people what they can achieve with technology than I am at telling them how to actually do it. But however you feel about this digital age, there is no doubt […]

Read More »

The other day when my daughter was rehearsing for a musical theatre audition her teacher said the song was fine but she needed to develop the character a little deeper.

Read More »

Contact Wendy!

[contact-form 2 "support form"]

copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
Read more››