Uniquely You Last month we talked about branding and how important it is for even the smallest enterprise to have a recognizable ‘face’ The logical next step is to find something that will set your company apart from the competition: which will give your prospective clients a good reason to choose you. If you have [...]

If you have been reading my newsletter for a while, then hopefully you know what your prospect is thinking when they read your messages.. …are they thinking, “Wow, I would like to find out as much as possible about this company”?  No! They are, of course, thinking “What’s in it for me?”. So, let’s say you [...]

Ask almost any business owner whether their marketing materials should feature long or short copy, and their answer will almost certainly be: “My clients just don’t have time to read long copy”. Which is strange, really, because research and testing has proven time and time again that long copy outsells short copy almost unfailingly. Yes, [...]

Are you tired of wasting money on marketing that doesn’t get results? Direct marketing, or direct response marketing, is a technique that will help you make every marketing dollar work harder. Because direct marketing doesn’t just focus on creating catchy taglines and cool graphics (although those are important too!). In direct marketing we look for: [...]

Making a Difference for the Non-Profit Sector Although I regularly volunteer, raise funds and donate to a variety of organizations, I had always thought of my copywriting business as separate from my desire to make the world a better place. And then, a while back, I had an epiphany (probably at the dog park). It [...]