If your blog has something to teach, people will keep reading One of the biggest challenges with blogging is finding things to write about.  If you’re not teaching or informing, your readers will quickly move on. So how do your keep your readers engaged with content that’s interesting and informative?    Here are some ideas to […]

The Art of Reader-Friendly Posting Are you wondering how long your blog should be?  Will anyone read a full length article, or should you opt for something shorter?  How do you decide on a post length that is easy to read while still providing value? Well, the perfect length for your blog post is ‘as […]

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

Technology – love it or hate it! I have never loved technology and, as my clients will attest, I am a lot better about telling people what they can achieve with technology than I am at telling them how to actually do it. But however you feel about this digital age, there is no doubt […]

The other day when my daughter was rehearsing for a musical theatre audition her teacher said the song was fine but she needed to develop the character a little deeper.