To the small business owner, marketing can seem like a huge expense, with unpredictable results. However, if you contact the right people with the right information your marketing activities will not fail. It can be that simple! 1) Targeting: no message will work if it is sent to the wrong person! Before planning any communication, […]

Now that you know how important it is to build relationships in your business, let’s look at how to build them. Essentially you should be making the most of any opportunity to contact your clients, past clients or prospects with information and ideas… Never send an invoice without including some small message or personal greeting. […]

This month I want to help you take a good, deep look at your prospective clients, so that you can start to really understand what motivates them to purchase.  I want you to go beyond your own product or service, and really develop an empathy with your prospect. Obviously the starting point is to understand […]