Copywriting

SEO Copywriting

To draw traffic to your website your copy must be optimized for the search engines. But are keywords and phrases enough? Learn why SEO is not always enough…

How to Properly Brief Your Web Builder

It’s Your Website – Know What You Want When you’re planning a new website you probably have a vision.  It may not be a well defined vision, but to some degree you probably have a feeling for: What you want it to achieve – what response you want How you want people to find it […]

Why You Should Be Writing Articles to Grow Your Business

Promote Your Expertise With Well-Written Articles What do you know?  You run a business, so you clearly know something!  In fact you’d probably be surprised at how much you have to teach people about your particular area of expertise. So, don’t just sit there keeping it all to yourself.  Share some pearls of wisdom with […]

How to Find Good Blog Content

If your blog has something to teach, people will keep reading One of the biggest challenges with blogging is finding things to write about.  If you’re not teaching or informing, your readers will quickly move on. So how do your keep your readers engaged with content that’s interesting and informative?    Here are some ideas to […]

Secrets of an Effective Landing Page

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

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copywriting services in calgary
copywriting services in calgary
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Testimonials

“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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