blogging

Why Pre-Writing Your Blog Posts Is Good For Your Sanity

What’s one of the most common reasons I hear for not blogging?  No time! We’re all busy, and it can be tough to set aside an hour or two every week to research blog topics, write, edit and send out that blog. But it doesn’t have to be that hard.  If you’re going to sit […]

How Long is the Perfect Blog Post?

The Art of Reader-Friendly Posting Are you wondering how long your blog should be?  Will anyone read a full length article, or should you opt for something shorter?  How do you decide on a post length that is easy to read while still providing value? Well, the perfect length for your blog post is ‘as […]

How Often Should You Blog?

Okay that’s a trick question – it’s a little like asking “what is the best colour?” But, even though opinions differ, there is a lot to be said for moderation and I recommend weekly posts as a very satisfactory middle ground: Any more than weekly can seem intrusive.  We’re all busy and as interesting as […]

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“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

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