The other day when my daughter was rehearsing for a musical theatre audition her teacher said the song was fine but she needed to develop the character a little deeper. Excellent advice, no doubt, and it occurs to me that it makes good marketing sense, too.   After all, you know what you do for [...]

Branding – Who Needs It? When you think about branding, maybe you think about corporate giants like Nike and Coca-Cola.  Branding, after all, is about spending millions of dollars on mass media advertising, isn’t it? Actually no! No matter how small your company, you have a brand – and that brand is reflected in your [...]

E-mail is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, e-mail marketing has become a vital part of the marketing mix, but it is a medium fraught with legal* and ethical hazards. Here are some tips that [...]

To the small business owner, marketing can seem like a huge expense, with unpredictable results. However, if you contact the right people with the right information your marketing activities will not fail. It can be that simple! 1) Targeting: no message will work if it is sent to the wrong person! Before planning any communication, [...]