The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of [...]

Branding – Who Needs It? When you think about branding, maybe you think about corporate giants like Nike and Coca-Cola.  Branding, after all, is about spending millions of dollars on mass media advertising, isn’t it? Actually no! No matter how small your company, you have a brand – and that brand is reflected in your [...]

Write your sales message in the same voice you would use when speaking face to face with your best prospect. If you read it out loud and it doesn’t sound natural – rewrite.

One of the most common laments of the small business owner is that marketing and advertising is a necessary evil which costs more than they can afford. Many companies, though, are ignoring the most valuable resource they have available – their past or present customers. Consider the fact that it can cost as much as [...]

Building a database of interested prospects, clients and past clients should be one of the most important aspects of your marketing activities. In other articles I have discussed how you can go about building that database, but perhaps we should also look at what you should do with all those valuable contacts once you have [...]