How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

Technology – love it or hate it! I have never loved technology and, as my clients will attest, I am a lot better about telling people what they can achieve with technology than I am at telling them how to actually do it. But however you feel about this digital age, there is no doubt [...]

The other day when my daughter was rehearsing for a musical theatre audition her teacher said the song was fine but she needed to develop the character a little deeper.

The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of [...]

Like a voice crying in the wilderness, direct marketers have been saying for over 50 years that successful marketing is about building relationships – in other words, that people only buy from people they know, like and trust. Finally, social media has brought that concept into the mainstream.  Words like ‘relationships’ and ‘conversations’ have become [...]