If your blog has something to teach, people will keep reading One of the biggest challenges with blogging is finding things to write about.  If you’re not teaching or informing, your readers will quickly move on. So how do your keep your readers engaged with content that’s interesting and informative?    Here are some ideas to […]

The Art of Reader-Friendly Posting Are you wondering how long your blog should be?  Will anyone read a full length article, or should you opt for something shorter?  How do you decide on a post length that is easy to read while still providing value? Well, the perfect length for your blog post is ‘as […]

Okay that’s a trick question – it’s a little like asking “what is the best colour?” But, even though opinions differ, there is a lot to be said for moderation and I recommend weekly posts as a very satisfactory middle ground: Any more than weekly can seem intrusive.  We’re all busy and as interesting as […]

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

A Good Home Page is Your Website’s Foyer When someone lands on your website via a search engine they have come with a very specific question/problem/vision in mind.  They’re on a mission and they’re looking to you for a solution. If you were sitting across a coffee table from that web visitor you’d probably start […]