Copywriting

Why Buying Style is so Crucial to Your Website Response

I’ve talked before about how important it is to take into account the buying styles of your best prospects when planning your web copy, and your navigation. It’s the best way to make sure that your potential customers are finding the information that they’re truly looking for. Well, the other day I came across a […]

Too Many Pages in Your Website?

How Many is Too Many? We live in a world where we’re supposed to keep everything concise – tweets, status updates and emails that will be ignored if they’re anything but brief. So, should you keep your website simple and brief? A Responsive Website is One That Sells You wouldn’t go into a face to […]

Stop Being So Smart

The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of […]

When Web Marketing Doesn’t Work For You

Even today I get people saying to me that they have a website but they don’t do much with it because it doesn’t work for them. Yes, we’re back to the ‘build it and they will come’ mentality. Why Some Websites Work … and Some Don’t Anyone who successfully attracts business via their website will […]

Social Media: Journey or Destination?

There’s a lot of buzz around about monetizing your social media or your blog.  After all, you’re building relationships, sharing dialogue and creating the ideal conditions for business.  Sounds great, doesn’t it? Or does it miss the point entirely?  One of the most important tenets of social media marketing is that it is vital to […]

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copywriting services in calgary
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Testimonials

“If you need any copy written … Wendy is the go to girl! Wendy is very personable and is consistent in the delivery of her work. She does a fabulous job in making you sound professional and delivers you your copy back in a timely manner. I would highly recommend her services.”

Yvonne Basten
Beacon Literacy
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