I’ve talked before about how important it is to take into account the buying styles of your best prospects when planning your web copy, and your navigation. It’s the best way to make sure that your potential customers are finding the information that they’re truly looking for. Well, the other day I came across a […]

How Many is Too Many? We live in a world where we’re supposed to keep everything concise – tweets, status updates and emails that will be ignored if they’re anything but brief. So, should you keep your website simple and brief? A Responsive Website is One That Sells You wouldn’t go into a face to […]

The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of […]

Even today I get people saying to me that they have a website but they don’t do much with it because it doesn’t work for them. Yes, we’re back to the ‘build it and they will come’ mentality. Why Some Websites Work … and Some Don’t Anyone who successfully attracts business via their website will […]

There’s a lot of buzz around about monetizing your social media or your blog.  After all, you’re building relationships, sharing dialogue and creating the ideal conditions for business.  Sounds great, doesn’t it? Or does it miss the point entirely?  One of the most important tenets of social media marketing is that it is vital to […]