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Seven Reasons Not to Call a Web Designer (first)

A conversation with a fellow copywriter the other day made me ponder how many small business owners make the mistake of  back-to-front website planning. It’s not unusual for clients to come to me once the web design is already in place and the site map and navigation are supposedly finalized.  Then their web designer ends […]

Social Marketing on Your Website

Like a voice crying in the wilderness, direct marketers have been saying for over 50 years that successful marketing is about building relationships – in other words, that people only buy from people they know, like and trust. Finally, social media has brought that concept into the mainstream.  Words like ‘relationships’ and ‘conversations’ have become […]

Did Social Media Kill Web Marketing?

There’s a lot of talk about how social media is changing the face of marketing.  Changing … yes.  But, can you replace your website with a facebook page? Social media is a place for conversations and interaction; with a far larger audience than you would have access to through any other medium. In fact, social […]

What’s Your Marketing Strategy?

There are so many choices out there – websites, social media, print advertising, direct marketing, billboards, display etc etc. It’s easy to just try a little of this and a little of that to see what works.  Unfortunately the toe-in-the-water approach isn’t usually the best because you end up with a disconnect and a lack […]

Customer Service as a Social Media Marketing Tool

Do you remember the days when they used to say “please a customer and they’ll tell two people; annoy a customer and they’ll tell 20”? Nowadays, it’s more like 20,000 or more. That brings a whole new perspective to the importance of customer service! It would be great if we could say that every business […]

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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