There’s a lot of talk about how social media is changing the face of marketing.  Changing … yes.  But, can you replace your website with a facebook page?

Social media is a place for conversations and interaction; with a far larger audience than you would have access to through any other medium.

In fact, social media gives us the perfect forum from which to teach our prospects to “know, like and trust” us.

What social media isn’t, though, is a sales tool.  Too much unabashed self-promotion and your audience will disappear as fast as the schoolkids did when the final bell rang for summer vacation today.

That’s where your website steps in and plays an invaluable role:  Because, your website is a place for:

• Your undiluted sales message – your benefits, features, credentials, testimonials and hard facts, all in one place.
• Every piece of information needed by prospects with different buying styles: the About page for the warm and fuzzies, the Specifications page for the analyticals and so on.
• Articles, white papers and all those informational pieces that help to establish you as an authority in your field.
• A call to action that unashamedly asks people to buy from you, and emphasizes the reasons why they should.
• Your blog, which of course ties in to your social media efforts.

The list goes on, and of course your website has room for other pieces; such as your social media invitations, or an email sign-up form that allows you to capture your prospects’ contact information.  But you get the idea.

So, even in these days of content marketing and social media, remember that a little shameless self-promotion goes a long way.