Great Promotional Idea

The other day I received a package in the mail from E-Zine Articles.  How curious – I wasn’t expecting anything.

When I opened it up I found an ‘E-Zine Articles Expert Author’ mousepad, a nice pen, a pad with ‘My Next 10 Article Ideas’ written at the top of every page, and lastly (but not least!), the object of the exercise – a coupon for $97 off Premium Membership.

Do you think I went and checked out premium membership?  Of course I did!  I’ve been quite content with my free basic membership, and would probably never have thought about upgrading, but this was definitely enough to whet my curiosity.

We can all learn something from that – what will you take away?

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Testimonials

“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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