Great Promotional Idea

The other day I received a package in the mail from E-Zine Articles.  How curious – I wasn’t expecting anything.

When I opened it up I found an ‘E-Zine Articles Expert Author’ mousepad, a nice pen, a pad with ‘My Next 10 Article Ideas’ written at the top of every page, and lastly (but not least!), the object of the exercise – a coupon for $97 off Premium Membership.

Do you think I went and checked out premium membership?  Of course I did!  I’ve been quite content with my free basic membership, and would probably never have thought about upgrading, but this was definitely enough to whet my curiosity.

We can all learn something from that – what will you take away?

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Testimonials

“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


Vikki MacKinnon
Got Your Number
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