Great Promotional Idea

The other day I received a package in the mail from E-Zine Articles.  How curious – I wasn’t expecting anything.

When I opened it up I found an ‘E-Zine Articles Expert Author’ mousepad, a nice pen, a pad with ‘My Next 10 Article Ideas’ written at the top of every page, and lastly (but not least!), the object of the exercise – a coupon for $97 off Premium Membership.

Do you think I went and checked out premium membership?  Of course I did!  I’ve been quite content with my free basic membership, and would probably never have thought about upgrading, but this was definitely enough to whet my curiosity.

We can all learn something from that – what will you take away?

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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