Is Misguided Casting Derailing Your Marketing Success?

Who's the star of your marketing copy? If it's all about you, you're missing an opportunity to engage with your prospect. Learn how to turn that around and make your prospect the star of your copy - it's the key to connecting and persuading.

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Testimonials

“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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