If videos are important for visitor engagement and SEO, does your website still need sales copy?

Videos are the new black.  They are dynamic and interactive, the search engines love them and there is no doubt that lots of people prefer to watch a video than read.

So, does your website even need written sales copy any more?

Of course it does … and as a copywriter that is a completely impartial opinion!  Before you rush into your dashboard and delete all the copy on your website, consider the following:

Some people do still prefer to read than to watch videos.  I know, it sounds incredible and unlikely, but it’s important to cater to the preferences of all your prospects.

Well designed copy has instant impact.  In a matter of seconds your web visitors will decide whether your site is worth exploring, and it’s the words on the page that will enable them to make that snap decision.

Your copy is like a signpost guiding your web visitors around your site.  Use headlines and copy to point visitors in the direction of the information they seek.

Words stick.  It’s easy to forget what was said in a video, but your copy stays on the page, providing a reminder of those important sales points you need to convert visitors to customers.

Of course, the ideal situation is to use a combination of video and written copy – and graphics and audio come to that.  Your web visitors all have different preferences and buying styles, and it’s becoming easier and easier to cater to them all.

Copy from Words By Wendy is strategically designed to guide your web visitors through your site … so whether they need the full story or just the email button, you’ll have it covered.

Email Wendy now, or call 403-816-6255 to ask about effective, responsive sales copy.