Writing for the Search Engines
If you want to build your business through your website you know how crucial the search engines are to your efforts. Web copy that isn’t optimized doesn’t rank well with the search engines, meaning that your prospects won’t even find you.
That’s why SEO copywriting is one of the buzz phrases of online marketing.
In fact, I see many sites that are planned and written by search engine optimization specialists; each word carefully planned to create a highly visible, highly ranked site. It’s a great way to generate traffic to the website.
But a word of caution!
Think about what happens next. It doesn’t matter how much traffic you draw to your website if the sales message is written to attract robots and spiders rather than people. Once your prospects land on your site they need to find a message that engages them, convinces them and persuades them to take action.
Successful SEO copywriting is a fine balance between attracting the attention of search engines and providing a powerful, responsive sales message.