Internet Marketing Services

As a direct response copywriter I write materials that create a connection and motivate a response.  I specialize in writing materials that are readable, persuasive and compelling:

  • Websites
  • Articles
  • Blogs and online marketing content
  • Brochures
  • Sales letters

As an internet marketing consultant I  maximize your return on your web marketing investment.  Using search engine marketing techniques, I can help you generate more traffic to your website and convert visitors into leads or buyers.

  • Strategic planning
  • Direct response copywriting
  • Website project management


Fundraising Services

Making a difference for the non-profit sector.  Although I regularly volunteer, raise funds and donate to a variety of organizations, I had always thought of my copywriting business as separate from my desire to make the world a better place.

And then, a while back, I had an epiphany (probably at the dog park). It occurred to me to use my powers for good, and become The Fundraising Copywriter. I had already worked for some non-profit clients over the years, and I knew that my direct response expertise can really help create change.

So, I did the First Course in Fundraising, researched the business of copywriting from a non-profit perspective, and started off on the path where you find me today.

I am proud to be part of the great work that our non-profit organizations are engaged in.

See the Faith for Fern Case History for an example of a highly successful fundraising campaign.


Whether you are a small business, or a not-for-profit organization, I offer you a unique combination of  internet marketing strategy and direct response copywriting.   Please visit the Marketing Packages page for information on the following relationship marketing packages:

  • Website Review
  • Website Package
  • Content Marketing
  • Lead Generation Package

Calgary SEO Writer

Contact Wendy!

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“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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