As
a direct response copywriter I work with non-profit organizations
and small businesses to write materials that work harder.
Planning
for a reaction and a response is my specialty, and that means
that all my writing combines two vital elements:
1)
Creativity. It's all about
telling a story - whether you're soliciting donations to improve
people's lives, or selling a B2B product.
That means writing in an appropriate tone of voice for your audience,
and creating a message that resonates with their needs and interests.
Because if your words aren't compelling and persuasive, they're
not going to get read.
2) Strategy. That's the research
and planning that goes into understanding your audience and your
objectives, and finding just the right words.
Because even the most riveting story has to be centred around
a carefully developed strategic plan, and it has to make sense
in the context of all your other promotional activities.
I
specialize in writing any materials that need to create a connection
and commitment:
To build your business with
every word,
Call Wendy Zak at 403-279-3606
Or email wendy@wordsbywendy.ca
