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How To Improve Your Response With an Offer

If you have been reading my newsletter for a while, then hopefully you know what your prospect is thinking when they read your messages.. …are they thinking, “Wow, I would like to find out as much as possible about this company”?  No! They are, of course, thinking “What’s in it for me?”. So, let’s say you […]

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“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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