The Internet Marketing Audience

Not sure if anyone is reading your blog/newsletter/assorted ramblings?

It can be really hard to motivate yourself to write to a largely unresponsive audience – and I suspect that’s one of the major reasons people fall behind. But the thing about that is that your words of wisdom might not be falling on deaf ears after all.

Some time ago (two years or more, I think) I had a monthly e-newsletter called Marketing Tips. I ran it for quite a while, but for multiple reasons I eventually let it die a death.

Well, a couple of weeks ago I met, for the first time, a wonderful lady called Lynne. She remarked that she had often wondered where Marketing Tips went, because she used to look forward to it.

Apart from being nice to hear, that made me think about how easy it is to be unaware of your silent audience. Facebook fans who never respond; blog followers who don’t comment; Twitterers (Twits? Tweeties?) who steadfastly remain silent. Let’s face it most of us don’t reply to other people’s posts, so while we should aim to build an active community, we should not despair if the activity is sluggish.

If you got this far – any comment?

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I have had the pleasure of working with Wendy when she wrote the copy for my website and I would recommend her highly. We met for coffee and just chatted, all the while she was taking notes during our casual conversation and the end result was amazing. She had turned my conversation into a most detailed story that had my personality attached and her attention to detail and professionalism as second to none. Wendy has a way of putting into words your very thoughts thus "Words By Wendy".

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