Writing for the Search Engines

Optimizing your copy is crucial in drawing traffic to your website, but remember that you also have to write for your readers.  There’s no value in drawing visitors to your site only to turn them off with unappealing copy.

Make Sure Your Copy Smiles

People will buy from you if they catch your enthusiasm.  You need to give them a clear, logical sales message to follow, but you also have to give them passion and conviction.  Let your smile show through in your copy.

Keep It Personal

The purchase decision is a personal one – and your prospective customers want more than just your corporate story.  Attract the type of client you want by injecting some of your own personality into your marketing message.

Google Loves Content

Post content such as articles and reports on your website to improve your search engine rankings. Visit www.wordsbywendy.ca  

Create Urgency

The words “I’ll do that later” are a death sentence for any sales piece.  Make sure all your copy creates a sense of such urgency that your prospects respond right now.

Page 1 of 212

Contact Wendy!

[contact-form 2 "support form"]

copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


Vikki MacKinnon
Got Your Number
Read more››