Optimizing your copy is crucial in drawing traffic to your website, but remember that you also have to write for your readers.  There’s no value in drawing visitors to your site only to turn them off with unappealing copy.

People will buy from you if they catch your enthusiasm.  You need to give them a clear, logical sales message to follow, but you also have to give them passion and conviction.  Let your smile show through in your copy.

The purchase decision is a personal one – and your prospective customers want more than just your corporate story.  Attract the type of client you want by injecting some of your own personality into your marketing message.

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The words “I’ll do that later” are a death sentence for any sales piece.  Make sure all your copy creates a sense of such urgency that your prospects respond right now.