Writing for the Search Engines

Optimizing your copy is crucial in drawing traffic to your website, but remember that you also have to write for your readers.  There’s no value in drawing visitors to your site only to turn them off with unappealing copy.

Make Sure Your Copy Smiles

People will buy from you if they catch your enthusiasm.  You need to give them a clear, logical sales message to follow, but you also have to give them passion and conviction.  Let your smile show through in your copy.

Keep It Personal

The purchase decision is a personal one – and your prospective customers want more than just your corporate story.  Attract the type of client you want by injecting some of your own personality into your marketing message.

Google Loves Content

Post content such as articles and reports on your website to improve your search engine rankings. Visit www.wordsbywendy.ca  

Create Urgency

The words “I’ll do that later” are a death sentence for any sales piece.  Make sure all your copy creates a sense of such urgency that your prospects respond right now.

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copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“I would highly recommend Wendy, she is full of encouraging and friendly words from her heart. I was very pleased with the results and asked her to edit my thoughts for my website services as well. Upon completion of my manuscript she understood what I was trying to say and put it into a very creative flow for others to take note of and fully understand. Thanks so much Wendy for bringing clarity to my message.”

Dorothy Sesssa
Calgary
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