Beware the Mission Statement

Your mission statement is an invaluable tool for attracting investors and creating focus. Remember, though, that it’s not marketing copy and your prospects mostly don’t care about it. Don’t use it as the focus of your sales message.

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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