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The words “I’ll do that later” are a death sentence for any sales piece. Make sure all your copy creates a sense of such urgency that your prospects respond right now.
“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”
