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When trying to get your web visitors to act, don’t offer too many choices. If you offer too many products, or donation levels or white papers (etc) you’ll actually depress your response rate. Instead – keep it simple and make it compelling.
“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”
