Don’t Offer Too Many Choices

When trying to get your web visitors to act, don’t offer too many choices.  If you offer too many products, or donation levels or white papers (etc) you’ll actually depress your response rate.  Instead – keep it simple and make it compelling.

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“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
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