People will buy from you if they catch your enthusiasm. You need to give them a clear, logical sales message to follow, but you also have to give them passion and conviction. Let your smile show through in your copy.
“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”
