Don’t Offer Too Many Choices

When trying to get your web visitors to act, don’t offer too many choices.  If you offer too many products, or donation levels or white papers (etc) you’ll actually depress your response rate.  Instead – keep it simple and make it compelling.

Use Bullet Points Sparingly

Bullet points are a great way to emphasize your main selling points – but too much of a good thing is counter-productive.  Use them sparingly or your page will end up looking like a shopping list.

Beware the Mission Statement

Your mission statement is an invaluable tool for attracting investors and creating focus. Remember, though, that it’s not marketing copy and your prospects mostly don’t care about it. Don’t use it as the focus of your sales message.

Optimize Your WordPress Site

If your site is built on WordPress, make sure you install the SEO plug-in.  Optimization should be a given, not an optional extra.

Write your sales message

Write your sales message in the same voice you would use when speaking face to face with your best prospect. If you read it out loud and it doesn’t sound natural – rewrite.

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Testimonials

“I would highly recommend Wendy, she is full of encouraging and friendly words from her heart. I was very pleased with the results and asked her to edit my thoughts for my website services as well. Upon completion of my manuscript she understood what I was trying to say and put it into a very creative flow for others to take note of and fully understand. Thanks so much Wendy for bringing clarity to my message.”

Dorothy Sesssa
Calgary
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