Use Bullet Points Sparingly

Bullet points are a great way to emphasize your main selling points – but too much of a good thing is counter-productive.  Use them sparingly or your page will end up looking like a shopping list.

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copywriting services in calgary
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“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


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