Use Bullet Points Sparingly

Bullet points are a great way to emphasize your main selling points – but too much of a good thing is counter-productive.  Use them sparingly or your page will end up looking like a shopping list.

Post comment

Contact Wendy!

[contact-form 2 "support form"]

copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
Read more››