Write your sales message in the same voice you would use when speaking face to face with your best prospect. If you read it out loud and it doesn’t sound natural – rewrite.
“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”
