What’s Your Marketing Strategy?

There are so many choices out there – websites, social media, print advertising, direct marketing, billboards, display etc etc.

It’s easy to just try a little of this and a little of that to see what works.  Unfortunately the toe-in-the-water approach isn’t usually the best because you end up with a disconnect and a lack of focus.

Look at what you’re doing in your marketing, and answer these following questions:

  • Do you have a consistent brand (both visual and in your message)?
  • What is the focal point of your marketing? Whether it is your website, your social media or your telephone operators it helps to have a ‘hub’ toward which everything points.  In other words, you have created an overall objective.  Are you looking for fans or web visitors?  Either way, be clear.
  • What is your final objective? Even if your immediate objective is to build a huge facebook fanbase, your final objective, presumably, is to make sales.  Have a plan for how that is going to happen.  Web visitors and fans don’t just turn into customers unless you have a clear plan for making that happen.

When all your materials work together toward a common objective your prospects may actually end up knowing what is expected of them (and that’s a good thing).

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I have had the pleasure of working with Wendy when she wrote the copy for my website and I would recommend her highly. We met for coffee and just chatted, all the while she was taking notes during our casual conversation and the end result was amazing. She had turned my conversation into a most detailed story that had my personality attached and her attention to detail and professionalism as second to none. Wendy has a way of putting into words your very thoughts thus "Words By Wendy".

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