What’s Your Marketing Strategy?

There are so many choices out there – websites, social media, print advertising, direct marketing, billboards, display etc etc.

It’s easy to just try a little of this and a little of that to see what works.  Unfortunately the toe-in-the-water approach isn’t usually the best because you end up with a disconnect and a lack of focus.

Look at what you’re doing in your marketing, and answer these following questions:

  • Do you have a consistent brand (both visual and in your message)?
  • What is the focal point of your marketing? Whether it is your website, your social media or your telephone operators it helps to have a ‘hub’ toward which everything points.  In other words, you have created an overall objective.  Are you looking for fans or web visitors?  Either way, be clear.
  • What is your final objective? Even if your immediate objective is to build a huge facebook fanbase, your final objective, presumably, is to make sales.  Have a plan for how that is going to happen.  Web visitors and fans don’t just turn into customers unless you have a clear plan for making that happen.

When all your materials work together toward a common objective your prospects may actually end up knowing what is expected of them (and that’s a good thing).

Post comment

Contact Wendy!

[contact-form 2 "support form"]

copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
Read more››