Why Readability is Key to Your Marketing Success

Is anyone reading your marketing materials? Is your website generating fascinated enthusiasm or glazed eyes and a blank expression? Given that you have about 3 seconds to capture the interest of your website visitor, your message had better be powerful. Learn some simple to tips to keep your visitors scrolling through your website, toward that all-important 'contact us' decision.

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Testimonials

“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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