Writing Keyword Optimized Content for Social Media

Did you know that keywords are just as vital for your social media content as they are in your website?

Yes, when you’re blogging, tweeting or adding Facebook updates, some strategic use of your keywords will help your audience find you and help improve your search engine rankings.

So, for instance, as a direct response copywriter I would want to try and use phrases such as web writer, online marketing and direct marketing if I want to attract people who are interested in a marketing copywriter (okay, that was rather blatant, and a little over the top!).

As you probably know, your keywords are the words or phrases that your best prospects use when searching for your product or service on the search engines. For some help finding the best keywords for your business you can find several free keyword selection tools available online.

If you’re creating a longer piece such as a blog or article, try to make sure your keywords are found in the title, and also in the first 60-80 words of the article. Those are the words that will show up in the description on the search page.

And a word of warning – avoid the temptation to use your keywords too heavily. If you use them more than once or twice in 100 words it can actually make a negative impression on the search engines, which is obviously counterproductive.

So, next time you’re updating any of your social media sites, make sure you give some conscious thought to your keywords.

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“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

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