Warning: Use of undefined constant get_post_type - assumed 'get_post_type' (this will throw an Error in a future version of PHP) in /home/customer/www/wordsbywendy.ca/public_html/wp-content/themes/wendy/single.php on line 3
Writing Keyword Optimized Content for Social Media | WORDS BY WENDY

Writing Keyword Optimized Content for Social Media

Did you know that keywords are just as vital for your social media content as they are in your website?

Yes, when you’re blogging, tweeting or adding Facebook updates, some strategic use of your keywords will help your audience find you and help improve your search engine rankings.

So, for instance, as a direct response copywriter I would want to try and use phrases such as web writer, online marketing and direct marketing if I want to attract people who are interested in a marketing copywriter (okay, that was rather blatant, and a little over the top!).

As you probably know, your keywords are the words or phrases that your best prospects use when searching for your product or service on the search engines. For some help finding the best keywords for your business you can find several free keyword selection tools available online.

If you’re creating a longer piece such as a blog or article, try to make sure your keywords are found in the title, and also in the first 60-80 words of the article. Those are the words that will show up in the description on the search page.

And a word of warning – avoid the temptation to use your keywords too heavily. If you use them more than once or twice in 100 words it can actually make a negative impression on the search engines, which is obviously counterproductive.

So, next time you’re updating any of your social media sites, make sure you give some conscious thought to your keywords.

Post comment

Contact Wendy!

[contact-form 2 "support form"]

copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“If you need any copy written … Wendy is the go to girl! Wendy is very personable and is consistent in the delivery of her work. She does a fabulous job in making you sound professional and delivers you your copy back in a timely manner. I would highly recommend her services.”

Yvonne Basten
Beacon Literacy
Read more››