Books to Read
All Marketers Are Liars
Okay – I hope you have realized this title is tongue-in-cheek! This is a wonderful introduction to the value of storytelling in the building of relationships.
Values Driven Business
If you want to make the world a better place, and can still admit that money is important, read this book for some valuable tips on how to make a difference.
Tribes: We Need You to Lead Us
Anything by Seth Godin is invaluable reading for anyone in business. If you haven’t read any of his books this is a great starting point.
The 4-Hour Workweek
No need to say anything – we would all like to work a 4-hour workweek!
Who Moved My Cheese?
This is a quick, readable fable that reminds us all of the need to embrace change – because it’s going to happen anyway!
The E-Myth Revisited
An oldie, but still required reading for anyone running their own business.