articles

How to Manage Your Facebook Connections

Halt! Who goes there – friend or fan? Because your personal facebook profile and your business fanpage are inextricably linked, that can really cause some confusion about how to manage and separate your contacts. Finding the best way to keep the personal friends on my profile page separate from my business friends and colleagues has […]

Self-Education as a Marketing Tool

One of the greatest challenges for me, as a solopreneur, is staying on top of trends and constantly trying to improve my knowledge and skills. Even if you work in a large company, learning still has to be a conscious decision, but many of us operate alone from a single-person office; and we all know […]

Writing to Build Relationships

One of the things I’m really finding as I explore the world of social media, is that the tone of your writing will inevitably become the tone of your relationships. It’s probably not so obvious in shorter posts like tweets, but when you’re blogging or writing longer facebook entries, for instance, it’s important to use […]

Content Strategy for Social Media Marketing

If you’re going to make social media part of your marketing mix, it’s vital to develop a content strategy, just as you would with your print or web marketing. In creating that strategy the most important question you need to ask is “what will provide the most value for my target audience?” Because, just like […]

How to Choose an Email Marketing Service Provider

Building a following for our social media efforts is obviously an integral part of our challenge in this project, and a great starting point has been email marketing. So, my first task has been to evaluate the email marketing service providers and select one that would serve the needs of all three companies – Words […]

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