articles
Why Short Copy Could Be Costing You Money
If your marketing materials aren’t selling, it might be because you’re not giving enough information to convert. Find out why long copy consistently out-pulls short copy – yes, even today! Learn some of the techniques that will make your long copy read…
Email Etiquette For Businesses
Email is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, email marketing has become a vital part of the marketing mix, but it is a me…
Two Steps to More Effective Marketing
To the small business owner, marketing can seem like a huge expense, with unpredictable results. However, if you contact the right people with the right information your marketing activities will not fail. It can be that simple!
Making Clients For Life
Many companies, though, are ignoring the most valuable resource they have available – their past or present customers. Consider the fact that it can cost as much as five times more to reach prospective customers than to contact existing ones. Clearly…
