Sometimes the terms ‘Home Page’ and ‘Landing Page’ are used synonymously – after all, your visitors will typically land on your home page, right?

That’s true, but the two types of pages have very different jobs, and understanding that will help ensure that your entire website is more effective and more responsive.

I’ve talked before about how important it is to take into account the buying styles of your best prospects when planning your web copy, and your navigation. It’s the best way to make sure that your potential customers are finding the information that they’re truly looking for. Well, the other day I came across a […]

Technology – love it or hate it! I have never loved technology and, as my clients will attest, I am a lot better about telling people what they can achieve with technology than I am at telling them how to actually do it. But however you feel about this digital age, there is no doubt […]

The other day when my daughter was rehearsing for a musical theatre audition her teacher said the song was fine but she needed to develop the character a little deeper.

It’s really quite elementary that when you’re trying to market anything you should define your audience and write a message designed specifically for them. So, what’s up with those pharmaceutical ads that don’t even say what the drug is for?  You’ve seen them – images of people smiling and revelling in their vibrant, pain-free existence.  […]