The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of […]

Even today I get people saying to me that they have a website but they don’t do much with it because it doesn’t work for them. Yes, we’re back to the ‘build it and they will come’ mentality. Why Some Websites Work … and Some Don’t Anyone who successfully attracts business via their website will […]

Like a voice crying in the wilderness, direct marketers have been saying for over 50 years that successful marketing is about building relationships – in other words, that people only buy from people they know, like and trust. Finally, social media has brought that concept into the mainstream.  Words like ‘relationships’ and ‘conversations’ have become […]

You’re planning a new website… you’ve explored your options and found a web company with the creativity, marketing know-how and technical expertise to design and build you a powerful, effective marketing tool.  Now you wonder whether you could just write your own copy. After all, you write well and nobody knows your business better than you; how hard can it be?

When you spend valuable dollars on marketing materials and activities, you are probably hoping for some kind of response. But, are you really conveying that urge to respond to your prospects? Strange as it may seem, many campaigns fail simply because the prospect is not told how to respond! So, the first step in getting […]