Direct Marketing

E-Mail Etiquette

E-mail is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, e-mail marketing has become a vital part of the marketing mix, but it is a medium fraught with legal* and ethical hazards. Here are some tips that […]

Relationships Matter

One of the most common laments of the small business owner is that marketing and advertising is a necessary evil which costs more than they can afford. Many companies, though, are ignoring the most valuable resource they have available – their past or present customers. Consider the fact that it can cost as much as […]

Making The Most of Your Database

Building a database of interested prospects, clients and past clients should be one of the most important aspects of your marketing activities. In other articles I have discussed how you can go about building that database, but perhaps we should also look at what you should do with all those valuable contacts once you have […]

Getting More Response

When you spend valuable dollars on marketing materials and activities, you are probably hoping for some kind of response. But, are you really conveying that urge to respond to your prospects? Strange as it may seem, many campaigns fail simply because the prospect is not told how to respond! So, the first step in getting […]

Two Steps to More Effective Marketing

To the small business owner, marketing can seem like a huge expense, with unpredictable results. However, if you contact the right people with the right information your marketing activities will not fail. It can be that simple! 1) Targeting: no message will work if it is sent to the wrong person! Before planning any communication, […]

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Testimonials

I have had the pleasure of working with Wendy when she wrote the copy for my website and I would recommend her highly. We met for coffee and just chatted, all the while she was taking notes during our casual conversation and the end result was amazing. She had turned my conversation into a most detailed story that had my personality attached and her attention to detail and professionalism as second to none. Wendy has a way of putting into words your very thoughts thus "Words By Wendy".

Beth Freeden
NexLevel Challenge Ltd
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